Given the somewhat technical nature of SEO, it is easy to assume that to do SEO correctly all you need to do is use all the very latest tactics and techniques.
While keeping up to date with what is working is to be encouraged, you must not lose sight of the fact that tried and trusted techniques also play a huge role in boosting and maintaining rankings.
In other words, you should be looking to use an effective combination of the latest SEO, and SEO which has proven itself for many years. If you are wondering what some of the latter might be, here are 5 of them.
#1 Understand How To Measure Your Ranking Performance
This is SEO 101, but it is still shocking how many website owners spend hours implementing SEO but barely a few minutes measuring how well it is working. Always measure your results so that you can make the necessary adjustments and improvements.
#2 Mix Up Your Backlinks
Backlinking works, but only if done correctly. Too often the same types of backlinks are used which is a red flag to Google. Mix up where they come from and the keywords you use, to make them more natural.
#3 Optimize Your Website For Visitors
Not that you should abandon making sure the basics are in place for Google, but you should also spend more time trying to make the experience for anyone visiting as positive as it can be. User experience is Google’s focus and if yours is good then they will reward you.
#4 Optimise For Voice Search
Voice search has been around for some time, but recently the number of searches done by voice has rocketed to the point where almost half of all searches are voice searches. This means that new content keywords need to take account of how someone would say a search, rather than how they would type it.
#5 Stay On The Right Side Of Google’s Law
Maybe not a technique as such, but still one of the best pieces of advice we could give you. Never, ever, be tempted to take a shortcut by crossing the line with regards to SEO and employing black hat techniques. They risk you losing your entire online business if Google catches you and delists your website.