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Business Development Advice
Affiliate Marketing

Affiliate Marketing With WordPress – Is It Worth It?

Affiliate programs are becoming increasingly popular in the digital world as businesses try and gain a majority share of their industry. Creating affiliate sites using WordPress has become a niche industry which – for some – is extremely financially rewarding. However, like everything in the digital world, affiliate marketing with WordPress isn’t for everyone. Is it worth it for you?

What Is Affiliate Marketing?

Basically, affiliate marketing involves you promoting someone else’s products or services and receiving a commission on every sale or conversion that you make. Affiliate marketing has existed for decades in the physical world, but it’s very different in the digital space.

On the internet, affiliate marketing can be completed by pretty much anyone. For example:

  • Owners of existing websites might choose to include affiliate banners or affiliate links throughout their website, making the most of space that they would have been using anyway.
  • High-profile social media influencers use affiliate marketing regularly, promoting certain products or services in order to make a profit.
  • Dedicated affiliate marketers create affiliate-based websites designed to generate affiliate income.

For the rest of this article, we will be assuming that you want to create a dedicated affiliate website with WordPress.

Why Use Affiliate Marketing Over Traditional Advertising?

There are numerous reasons why affiliate marketing is becoming one of the most prefered digital marketing methods for successful online businesses. Over 80% of online brands use affiliate marketing to promote their business, which means that there’s plenty of people out there who want to make money doing the promotion.

Affiliate marketing through a WordPress website is relatively simple, and requires as much or as little work as you’re willing to put in. Using affiliate links rather than traditional links eliminates the problem of ad blockers, and your affiliate links should continue making money for you well into the future.

How Do I Start Affiliate Marketing With WordPress?

The first thing you need to do is decide what niche you’re going to work in. A lot of people choose things that they’re either passionate about or which they know a lot about. However, this is personal preference. Once you’ve chosen a niche/topic, you need to start building your website. Create some content, and write a few high quality articles.

Once you’ve got a basic website and a bit of traffic, you need to find some affiliate programs to sign up for. Affiliate programs come in a huge range of shapes and sizes, and it’s worth doing a lot of research to find some which suit your needs. Include some affiliate links in your existing content and in any new content you publish, and watch the money start rolling in!

Anyone Can Do It

If you’re serious about affiliate marketing with WordPress, do some research and get started today. Make sure that you realise that it will be a lot of work if you want to make a living from it, but the beauty of affiliate marketing is that anyone can do it!