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VH Australia

Business Development Advice
Qualified Accountants

5 Things You Could Be Claiming, But Aren’t

Tax returns are difficult, time consuming and a pain in the neck. For many people, qualified accountants are the answer, no matter how expensive they are. However, other people can’t afford to use accountants or tax agents to lodge their tax return, and this can lead to mistakes.

Even if you have lodged your tax return correctly, and have fulfilled all of your legal requirements under Australian law, you still might be losing a lot of money due to an incorrect tax return. You may have forgotten to claim certain work related expenses, or you may have forgotten that you could claim some things altogether. Our top 5 things that people could be claiming on their tax returns, but aren’t, include:

  1. Travel expenses

If you or your employees travel for work, you can claim any travel related expenses. This includes things like aeroplane or bus tickets, accommodation and food. Make sure that you keep any receipts, and note that you can only claim these things if the sole purpose of the trip is business.

  1. Charity donations

A lot of people either don’t realise that they can claim charitable donations on their tax return, or they simply forget to do so. For someone who donates even small amounts to charity every year, it is definitely worth claiming your donations as a tax deduction. Sure, it might not save you a whole lot, but it will lower your taxable income, and it will reduce the amount of tax you have to pay.

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Wordpress vs Blogspot

WordPress vs Blogspot What Should I Use

In the modern world of the internet, more and more people are starting to write their own websites and personal blogs every single day. While WordPress remains the most popular website creation platform, with over 25% of the internet built on it, other, smaller sites like Blogger are still used by millions of people.

If you are thinking about starting your own website or blog, the question of which platform to use will come up. While there are plenty of options out there, WordPress.org (self-hosted WordPress) and Google’s Blogger are definitely two of the most popular. Discover more about them both below:

WordPress:

WordPress is the world’s largest website building platform, and is used by millions of people throughout the world. It is reported that over a quarter of the internet’s websites run on WordPress, and many of these are among the world’s largest. There are a lot of reasons why people love WordPress, including it’s customizability and full ownership:

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Affiliate Marketing

Affiliate Marketing With WordPress – Is It Worth It?

Affiliate programs are becoming increasingly popular in the digital world as businesses try and gain a majority share of their industry. Creating affiliate sites using WordPress has become a niche industry which – for some – is extremely financially rewarding. However, like everything in the digital world, affiliate marketing with WordPress isn’t for everyone. Is it worth it for you?

What Is Affiliate Marketing?

Basically, affiliate marketing involves you promoting someone else’s products or services and receiving a commission on every sale or conversion that you make. Affiliate marketing has existed for decades in the physical world, but it’s very different in the digital space.

On the internet, affiliate marketing can be completed by pretty much anyone. For example:

  • Owners of existing websites might choose to include affiliate banners or affiliate links throughout their website, making the most of space that they would have been using anyway.
  • High-profile social media influencers use affiliate marketing regularly, promoting certain products or services in order to make a profit.
  • Dedicated affiliate marketers create affiliate-based websites designed to generate affiliate income.

For the rest of this article, we will be assuming that you want to create a dedicated affiliate website with WordPress.

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Social Media Marketing

A 3 Step Guide to Social Media Marketing

Social media marketing is becoming more relevant to us ever since advancements in communications technology brought about the advent of social media platforms. Social media has become an integral part of our everyday lives from being something that was just a new innovation just over a decade ago.

Entrepreneurs looking to get their feet wet in the world of online business realize the importance of social media marketing but they can find it hard to understand how to start.

There are plenty of questions that may arise in the mind of new entrepreneurs looking to start their social media campaigns.

If you’re looking to start a social media marketing campaign for your business website but you don’t really understand how, here’s a concise 3 step guide for you to help you get started with social media marketing.

Determine Your Star Platform

When you’re beginning to formulate a strategy for your social media marketing campaign, you might be wondering about which social media platforms you should use out of the plethora that exists. Think more along the lines of which platform is relevant for your business.

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Starting a Business

5 Ways to Protect Your Personal Assets When Starting a Business

It’s important to consider the way you treat your personal assets when you’re starting a new business. If you do things right, you should be able to separate your personal and business assets, protecting yourself, even if your business goes broke.

It’s always a good idea to speak with a decent commercial lawyer or account before taking any drastic financial management steps, but it’s also a good idea to know what options are available to you before you speak to anyone.

With this in mind, we’ve put together a short list of the top 5 things you can do to protect your personal assets when you’re starting a new business. They include:

  1. Structure yourself as a company

Structuring your business as a company, rather than as a small business or sole trader, can help protect your personal assets. Companies are seen as separate entities, and only the company’s assets will be at risk if something goes wrong.

A business planner or commercial lawyer will be able to help you decide what the best business structure for your financial needs is.

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Web Designing

Innovative Web Designing Ideas For Beginners

If you are new to web designing, you should know that web designing is not about flashing images and loads of irrelevant material in varying fonts and colours. A website design with text swooping from all sides can actually distract your visitors. You need to keep your website design as simple as you can without losing sight of what you want your subscribers and online communities to see when they access your website.

Having said that, make sure that you use graphics in your website to spruce it up. You can add life to just about any website by adding images. Images play a major role in breaking the monotony of your text, though proper use of graphics is crucial. With graphics, you can greatly enhance the appeal of your web pages and thus impress your visitors. Outlined below are some quick web page layout ideas to incorporate graphics effectively in your web design.

Use JavaScript to swap images
Swapping images is a simple but powerful technique that can be done using JavaScript. With this technique, you can swap graphics if the cursor passes over any web object. For instance, if you are into interior decorating business and you wish to include some of your latest designs in your website, this technique would be of great use to you. So, if your visitor passes over a button that says ‘living room’ while the current graphic is a bed room design, then a living room design would be displayed in place of the bedroom design until the cursor remains over the living room button.

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Website Layout

Common Elements In Website Layout

Whenever you want to have a winner website, then you must follow winning formulas that are used by thousands of websites all around the world. This is absolutely essential, as this is the only way in which you can make sure that your website will be interesting and appealing. There is no simple way to design a website, but some common elements must be in your website layout in order to be considered successful.

One common element that is found on all website layouts is of course a “user friendly” navigation menu. This is actually the backbone of many successful web sites as your users must be able to navigate through your website with ease. You can find many websites all over the Internet, with problematic user menus, which often leave the visitors stranded at a certain page. This can turn off many people and they will leave your site right away instead of trying to find the right way to get back to the main page. Time is an important commodity on the Internet and it is important for you to minimize the use of time with smart menus that allow for simple navigation. Slinky Web Design believe Your visitors must be able to go to their interests really fast within your website or chances are that you will lose them.

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Start Ups

The 18 Mistakes That Kill Start Ups

In the Q & A period after a recent talk, someone asked what made startups fail. After standing there gaping for a few seconds I realized this was kind of a trick question. It’s equivalent to asking how to make a startup succeed—if you avoid every cause of failure, you succeed—and that’s too big a question to answer on the fly.

Afterwards I realized it could be helpful to look at the problem from this direction. If you have a list of all the things you shouldn’t do, you can turn that into a recipe for succeeding just by negating. And this form of list may be more useful in practice. It’s easier to catch yourself doing something you shouldn’t than always to remember to do something you should.

In a sense there’s just one mistake that kills startups: not making something users want. If you make something users want, you’ll probably be fine, whatever else you do or don’t do. And if you don’t make something users want, then you’re dead, whatever else you do or don’t do. So really this is a list of 18 things that cause startups not to make something users want. Nearly all failure funnels through that.

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Deep Linking

Deep Linking to SEO Success

Deep link building is of great value to web sites that are being promoted in highly competitive areas. For superior internet marketing, it is not enough to simply build links to your home or index page.

If your website is only getting picked up, indexed or noticed by the search engines and the listings only show for the home page – then you should consider deep linking.

Your goal to getting noticed by the search engines should be to have an even ‘Page Rank’ (PR) right across your website – not just a high Page Rank for your home page. Your PR needs to spread evenly throughout your website.

To get this, you need to have links pointing to your internal pages as well as your home page.

If you are having trouble getting your internal pages of your web site listed by the search engines at all – then deep link building maybe just the right solution for the effective promotion of your web site in the search engines.

Get the whole of your web site, or just the key target areas enhanced in the search listings with Slinky’s deep link building services.

A deep link building program for your site will reap the long term benefits in search traffic in the future.

Web Design Myths

Common Web Design Myths

Have you ever wondered why some Websites look and perform better than others? It is because many web designers are caught in a web of myths, and cannot manage to produce the desired effects and results. Here are some common web design myths that can have an adverse effect on your Website.

Myth – Only Good Content Can Determine A Good Website: While good content does indicate a high quality website, it is not the only criteria. Your visitors need not only to be educated, but also entertained at the same time. No one would like to look at endless pages of high quality content if it is does not contain presentable graphics, images and interactive menus. The key is to find the right combination of content, graphics, and images that enable your Website to run at optimum speed as well as provide the information required to your visitors. If your Website targets mainly the younger generation, then they are not be attracted by good content but will instead, be more impressed by high quality graphics, video and images.

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