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VH Australia

Business Development Advice

Category: Business Advice

Social Media Marketing

A 3 Step Guide to Social Media Marketing

VH AustraliaBusiness Advice, Digital Marketing

Social media marketing is becoming more relevant to us ever since advancements in communications technology brought about the advent of social media platforms. Social media has become an integral part of our everyday lives from being something that was just a new innovation just over a decade ago.

Entrepreneurs looking to get their feet wet in the world of online business realize the importance of social media marketing but they can find it hard to understand how to start.

There are plenty of questions that may arise in the mind of new entrepreneurs looking to start their social media campaigns.

If you’re looking to start a social media marketing campaign for your business website but you don’t really understand how, here’s a concise 3 step guide for you to help you get started with social media marketing.

Determine Your Star Platform

When you’re beginning to formulate a strategy for your social media marketing campaign, you might be wondering about which social media platforms you should use out of the plethora that exists. Think more along the lines of which platform is relevant for your business.

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Qualified Accountants

5 Things You Could Be Claiming, But Aren’t

VH AustraliaBusiness Advice, Finance Advice

Tax returns are difficult, time consuming and a pain in the neck. For many people, qualified accountants are the answer, no matter how expensive they are. However, other people can’t afford to use accountants or tax agents to lodge their tax return, and this can lead to mistakes.

Even if you have lodged your tax return correctly, and have fulfilled all of your legal requirements under Australian law, you still might be losing a lot of money due to an incorrect tax return. You may have forgotten to claim certain work related expenses, or you may have forgotten that you could claim some things altogether. Our top 5 things that people could be claiming on their tax returns, but aren’t, include:

  1. Travel expenses

If you or your employees travel for work, you can claim any travel related expenses. This includes things like aeroplane or bus tickets, accommodation and food. Make sure that you keep any receipts, and note that you can only claim these things if the sole purpose of the trip is business.

  1. Charity donations

A lot of people either don’t realise that they can claim charitable donations on their tax return, or they simply forget to do so. For someone who donates even small amounts to charity every year, it is definitely worth claiming your donations as a tax deduction. Sure, it might not save you a whole lot, but it will lower your taxable income, and it will reduce the amount of tax you have to pay.

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Deep Linking

Deep Linking to SEO Success

VH AustraliaBusiness Advice

Deep link building is of great value to web sites that are being promoted in highly competitive areas. For superior internet marketing, it is not enough to simply build links to your home or index page.

If your website is only getting picked up, indexed or noticed by the search engines and the listings only show for the home page – then you should consider deep linking.

Your goal to getting noticed by the search engines should be to have an even ‘Page Rank’ (PR) right across your website – not just a high Page Rank for your home page. Your PR needs to spread evenly throughout your website.

To get this, you need to have links pointing to your internal pages as well as your home page.

If you are having trouble getting your internal pages of your web site listed by the search engines at all – then deep link building maybe just the right solution for the effective promotion of your web site in the search engines.

Get the whole of your web site, or just the key target areas enhanced in the search listings with Slinky’s deep link building services.

A deep link building program for your site will reap the long term benefits in search traffic in the future.

Search Engine Marketing

Search Engine Marketing in Australia – How will SEO Benefit my Company?

VH AustraliaBusiness Advice

Slinky Internet Marketing offers search engine optimization services, search engine marketing, link building, web content services and website analytics services.

Your website is the basis of your Internet business and represents your product. Slinky specializes in helping you to build your Internet brand in the most affordable and optimal way.
Your website is your shop front, and how you prepare your shop for business will have a direct impact on how well your business will do online. This is our approach to search engine marketing.

The building of your business website site should be taken just as seriously as the location of your business office.
Design – How does it appeal to customers?
Layout / Structure – How quickly can you serve them?
E commerce Design – How easy is it to do business with you?

There are many factors to consider, but remember that site based SEO is the foundation on which a successful online business is built.

Blogging

Blogging for SEO Success

VH AustraliaBusiness Advice, Website Development

Blogs are great for helping to boost your search engine rankings. You can use a blog to get a new site ranked quickly and ahead of your main site if you post on a frequent basis.

While the main goal of your blog may be to express your thoughts, talk to your customers in a more personal way or as a method to promote your product or services, there is another significant part to blogging.

Search Marketing

Because of the frequency of active blogs the search engines have put a lot of weight on blogs that are purposeful and those that tend to stay on topic.

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Web Layout

A Few Web Layout Tips

VH AustraliaBusiness Advice, Website Development

• Navigation should always be simple and easy. Websites with unfriendly navigation miss the traffic. A navigation key should help you easily browse through web pages without any difficulty. If your navigation system is vague, the visitor will get frustrated and leaves the site never to come back. All successful websites use simple navigation keys.

• A web layout helps you decide what content comes from the first page until the end page. It lets you know where exactly you want to use graphics and where and how many pictures you want to insert. It will also help you decide on which font color, background color and the text color to use.

• You can make use of templates as well, and edit it to upload on your website. However if you do not wish to be a part of the herd make sure you go for less popular templates.

• There are many layout tools that help you look at the website before you can upload it, so that you can amend the required things.

Web Layout Tips

More Web Layout Tips

VH AustraliaBusiness Advice, Website Development

• There has to be a flow in your website. You just cannot place any content or text anywhere. The content and the graphics used should have a meaning and it should in connection to the previous content.

• Make sure that the content you use is correct and beneficial to the readers. The language should be simple and words easily understood. Always use pleasing fonts and colors.

• Always use limited file size that makes the website easy to be viewed.

A well-planned layout is a foundation of every website and thus should be careful in drafting it. A simple and easy to understand layout will help you generate a better website. Seek a professional web design help so you know you are on the right track.

 

 

Css And Your Web Design

Css And Your Web Design

VH AustraliaBusiness Advice, Website Development

Web-designers use CSS or Cascading Style Sheets for separating page content like paragraphs or images from the stylistic elements of the page. These stylistic elements may comprise of colour, fonts, layout etc.

The term generally used for this is ‘Separation of Content from presentation.’

CSS represents a breakthrough in web designing as it equips web developers with the ability to control styling and layout of multiple pages all at once. Web designers can choose a style for every HTML element and apply it to multiple web pages at per their requirement. To effect changes globally, the style needs to automatically update all elements in the web.

However, many people refrain from using CSS just because they lack a proper understanding of it. It nevertheless is worth investing time to learn CSS, as the advantages gained through its use are tremendous.

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