Digital Marketing – VH Australia

How Your Web Hosting Service Can Influence Your Website’s SEO

March 4, 2023VH AustraliaDigital Marketing, Web Hosting

If your business has a website, unless it has traffic visiting, it is of little use. Thankfully, the number of ways that you can generate traffic is significant. Some cost money, and others are free but come with a cost in terms of time and effort. Of the latter, one traffic-generating method which has created fortunes for many businesses that have benefitted from it is SEO.

SEO stands for search engine optimisation, and it is how a website and its pages are optimised so that Google improves its ranking whenever someone searches using terms relating to that business. SEO is an entire industry with experts able to help a website move from obscurity to the top of page one on Google. There are countless ways they do this, but they are not the only ones who can help boost your SEO.

Your hosting service provider can also play their part, albeit not in the same hands-on way an SEO agency would. Instead, based on the quality, reliability, and performance of their hosting and their servers, a hosting company can boost your ranking on Google without so much as creating a single backlink. How do they do this, and why does it work? Here are some of the answers to those questions.

Page Load Speeds

The speed at which your website’s pages load is critical to Google rankings. Slow load times mean visitors click away and that is identified by Google which will downgrade the rankings of websites it sees has lots of ‘bounces’ and where visitors do not stay very long.

Server Locations

Whilst the location of a server might not directly impact your ranking it can influence it indirectly. If a hosting company has multiple server locations meaning your website is hosted on a server in the country you are targeting, your pages should load faster for local visitors than if the servers are on the other side of the world.

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WordPress vs Blogspot What Should I Use

December 14, 2022April 10, 2023VH AustraliaDigital Marketing, Website Development

In the modern world of the internet, more and more people are starting to write their own websites and personal blogs every single day. While WordPress remains the most popular website creation platform, with over 25% of the internet built on it, other, smaller sites like Blogger are still used by millions of people.

If you are thinking about starting your own website or blog, the question of which platform to use will come up. While there are plenty of options out there, WordPress.org (self-hosted WordPress) and Google’s Blogger are definitely two of the most popular. Discover more about them both below:

WordPress:

WordPress is the world’s largest website building platform, and is used by millions of people throughout the world. It is reported that over a quarter of the internet’s websites run on WordPress, and many of these are among the world’s largest. There are a lot of reasons why people love WordPress, including it’s customizability and full ownership:

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Affiliate Marketing With WordPress – Is It Worth It?

July 7, 2021April 10, 2023VH AustraliaDigital Marketing, Website Development

Affiliate programs are becoming increasingly popular in the digital world as businesses try and gain a majority share of their industry. Creating affiliate sites using WordPress has become a niche industry which – for some – is extremely financially rewarding. However, like everything in the digital world, affiliate marketing with WordPress isn’t for everyone. Is it worth it for you?

What Is Affiliate Marketing?

Basically, affiliate marketing involves you promoting someone else’s products or services and receiving a commission on every sale or conversion that you make. Affiliate marketing has existed for decades in the physical world, but it’s very different in the digital space.

On the internet, affiliate marketing can be completed by pretty much anyone. For example:

Owners of existing websites might choose to include affiliate banners or affiliate links throughout their website, making the most of space that they would have been using anyway.
High-profile social media influencers use affiliate marketing regularly, promoting certain products or services in order to make a profit.
Dedicated affiliate marketers create affiliate-based websites designed to generate affiliate income.

For the rest of this article, we will be assuming that you want to create a dedicated affiliate website with WordPress.

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5 Tried And Tested SEO Techniques That Still Work In 2020

June 15, 2020June 20, 2020VH AustraliaDigital Marketing

Given the somewhat technical nature of SEO, it is easy to assume that to do SEO correctly all you need to do is use all the very latest tactics and techniques.

While keeping up to date with what is working is to be encouraged, you must not lose sight of the fact that tried and trusted techniques also play a huge role in boosting and maintaining rankings.

In other words, you should be looking to use an effective combination of the latest SEO, and SEO which has proven itself for many years. If you are wondering what some of the latter might be, here are 5 of them.

#1 Understand How To Measure Your Ranking Performance

This is SEO 101, but it is still shocking how many website owners spend hours implementing SEO but barely a few minutes measuring how well it is working. Always measure your results so that you can make the necessary adjustments and improvements.

#2 Mix Up Your Backlinks

Backlinking works, but only if done correctly. Too often the same types of backlinks are used which is a red flag to Google. Mix up where they come from and the keywords you use, to make them more natural. (more…)

The 18 Mistakes That Kill Start Ups

November 1, 2006November 8, 2019VH AustraliaDigital Marketing

In the Q & A period after a recent talk, someone asked what made startups fail. After standing there gaping for a few seconds I realized this was kind of a trick question. It’s equivalent to asking how to make a startup succeed—if you avoid every cause of failure, you succeed—and that’s too big a question to answer on the fly.

Afterwards I realized it could be helpful to look at the problem from this direction. If you have a list of all the things you shouldn’t do, you can turn that into a recipe for succeeding just by negating. And this form of list may be more useful in practice. It’s easier to catch yourself doing something you shouldn’t than always to remember to do something you should.

In a sense there’s just one mistake that kills startups: not making something users want. If you make something users want, you’ll probably be fine, whatever else you do or don’t do. And if you don’t make something users want, then you’re dead, whatever else you do or don’t do. So really this is a list of 18 things that cause startups not to make something users want. Nearly all failure funnels through that.

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How To Market Your Business On The Internet

November 8, 2005November 8, 2019VH AustraliaDigital Marketing

If you want to promote your business online, you just need to do some updating to the already proven and effective techniques of traditional offline marketing that will effectively help you in extending your online marketing reach. The purpose of online promotion is to get the maximum number of visitors to your site. The prime consideration then is to devise methods that can help to stimulate traffic and direct it to your website. There are many cost effective ways of doing this.

Most important among these and the least expensive is to employ a search engine optimization strategy. This will require you to have your web content enriched with suitable keywords and key phrases that will let search engine robots crawl your page and rank your site high, while indexing the search result page. Here’s how to go about it.

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