If you want to promote your business online, you just need to do some updating to the already proven and effective techniques of traditional offline marketing that will effectively help you in extending your online marketing reach. The purpose of online promotion is to get the maximum number of visitors to your site. The prime consideration then is to devise methods that can help to stimulate traffic and direct it to your website. There are many cost effective ways of doing this.
Most important among these and the least expensive is to employ a search engine optimization strategy. This will require you to have your web content enriched with suitable keywords and key phrases that will let search engine robots crawl your page and rank your site high, while indexing the search result page. Here’s how to go about it.
Use page titles – Every Web page of yours needs to have a short five to eight words descriptive title. Avoid using fillers in the title or use as few as possible. Fillers are words like ‘the’, ‘and’ etc.
Your title will reflect as hyper linked on indexing by search engines. Your creativity to make your title as provocative as possible is of utmost importance, as this is what can entice people to click it to find your page.
Use keyword prominence, while designing your homepage.
This means using descriptive keywords together with the name of your business. If your business specializes in glass doors, don’t just mention your company name such as ‘Artistic Door Solutions’ but say ‘Exquisite Glass Doors’, because people would first search for glass doors. This is extremely important as this represents your complete business identity for search engines. It is usual for people to look at the blue hyperlinks for words they find interesting and to subsequently click the link.
Use a Meta description tag for all pages -There needs to be a short description to describe the contents of each Web page. Just a couple of sentences will be sufficient. Care should be exercised to ensure that the main key phrases/keywords used on that page are included in the description.
Including keywords not used on the page could be harmful.