Given the somewhat technical nature of SEO, it is easy to assume that to do SEO correctly all you need to do is use all the very latest tactics and techniques.
While keeping up to date with what is working is to be encouraged, you must not lose sight of the fact that tried and trusted techniques also play a huge role in boosting and maintaining rankings.
In other words, you should be looking to use an effective combination of the latest SEO, and SEO which has proven itself for many years. If you are wondering what some of the latter might be, here are 5 of them.
#1 Understand How To Measure Your Ranking Performance
This is SEO 101, but it is still shocking how many website owners spend hours implementing SEO but barely a few minutes measuring how well it is working. Always measure your results so that you can make the necessary adjustments and improvements.
#2 Mix Up Your Backlinks
Backlinking works, but only if done correctly. Too often the same types of backlinks are used which is a red flag to Google. Mix up where they come from and the keywords you use, to make them more natural. (more…)